Enlarged & Reimaged
CLIENT: Reebok Club C // ©Latitude
Elevate a specific shoe line, the Reebok Club C, throughout all Headquarter stores and in-store spaces.
LOCATIONS: Union Square, NYC // 5th Ave & 37th, NYC // Drydock, Boston // San Diego, CA
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CREATIVE Direction + ART DIRECTION + PHYSICAL RETAIL EXPERIENCE & IN-STORE DESIGN
CLUB C: This line of shoes attracts those who dare; dare to push the boundaries and who refuse to be confined.
AUDIENCE: are the makers, the creators, and the trend-setters. We embraced the process of being a creator by bringing the contact sheet to life by creating a masked frame on the window, which entices viewers to peer inside past the window, just like looking through a loupe, bringing details into focus. This was also an efficient way to use the window as an existing layer, which helped us save on money and materials.
