CLUB C
CLIENT: Reebok // ©Latitude
SCOPE: Elevate a specific shoe line the Reebok Club C throughout all Headquarter stores and in-store spaces.
LOCATIONS: Union Square, NYC // 5th Ave & 37th, NYC // Drydock , Boston // San Diego, CA
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CREATIVE CONCEPTING + ART DIRECTION + PHYSICAL RETAIL EXPERIENCE & IN_STORE DESIGN + DESIGN
CLUB C: This line of shoe attracts those who dare; dare to push the boundaries and who refuse to be confined.
CONCEPT: ENLARGED & RE-IMAGINED
This audience are the makers, the creators, and the trend-setters. We embraced the process of being a creator by bringing the contact sheet to life by creating a masked frame on the window which entices viewers to peer inside past the window, just like looking through a loupe, bringing details into focus. This also was an efficient way to use the window as an existing layer which helped us save on money and materials.
