NMD Digital CAMPAIGN For LADY FOOT LOCKER
CLIENT: Adidas // ©Latitude
SCOPE: Come up with a concept, imagery, digital assets and print collateral to support a new Adidas shoe that is a crossover of active wear and urban exploration for Lady Foot Locker.
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CREATIVE ART DIRECTION + CREATIVE PRODUCTION + PRODUCT STYLING + PHOTO RETOUCHING + DESIGN
CONCEPT: URBAN EXCURSION
Finding a balance between urban, gritty textures and chic, softer elements that would appeal to this young, feminine audience. Playing up colors and patterns in the shoe like the pink that bleeds onto the cinder blocks and the holes in the in-sole mimic the holes in the metal background.
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