Urban Excursion

Client: Adidas NMD // ©Latitude

Create a Digital Campaign to support a new Adidas shoe, the NMD’s, that is a crossover of active wear and urban exploration for Lady Foot Locker.

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CREATIVE ART DIRECTION + CREATIVE PRODUCTION + PRODUCT STYLING + PHOTO RETOUCHING + DESIGN

Finding a balance between urban, gritty textures and chic, softer elements that would appeal to this young, feminine audience. Playing up colors and patterns in the shoe like the pink that bleeds onto the cinder blocks and the holes in the in-sole mimic the holes in the metal background.