DELTA HUES FITHUBS
CLIENT: Reebok // ©Latitude
SCOPE: With provided photography, create a January Campaign focusing on product story for all five primary Reebok store window locations, propose launch zone solutions, and in-store display elements.
LOCATIONS: Union Square, NYC // 5th Ave & 37th, NYC // Drydock , Boston // San Diego, CA
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PHYSICAL RETAIL EXPERIENCE & IN-STORE CONCEPT + DESIGN
PRODUCT MOODBOARD
Concept: Delta Hues
Playing off the product and the photography shot we wanted to play up the dimensional graphics and bold spring colors. using the Reebok logo we cut acrylic pieces to create fun hanging color bursts in celebration of the new spring collection.
