AWE OF LIFE
CLIENT: In God We Must
SCOPE: Take their existing line of products and shoot lifestyle and some product content for their website and social media platforms that is more inline with their brand aesthetic.
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CREATIVE DIRECTION + PHOTOGRAPHY + EDITOR
MOODBOARD
CONCEPT:
This world is getting darker and life is rough & gritty, but knowing God and going through the hard times with him brings life, joy, and a sense of awe.
How will we apply this: Shoot in beaten down or dull environments: motel, graveyard, in the rain, old gas station, but have the model making light of the situation: jumping on bed, being silly, and dancing etc. These environments will apply to the graphic on the t-shirt (ex: United States of America t-shirt shot in a motel to nod to the “American Dream” sometimes not living up to the hype, but the person wearing it will show the fun & joy which is not of this world!)
PHOTOGRAPHY STYLE:
Film-like lighting
Dreamy, soft lighting
Motion blur
Grainy
Natural toned colors in the background so outfits pop
Candid shots
This vintage style marries the dark and gloomy environment + the light and bright disposition. It also speaks to the “past & present” playing off the idea of an old version into a new identity. The motion blur brings more interest to the photo and signifies movement nodding to the models forward movement from the present, gloomy situation into a state of peace & joy found when knowing God.
MOODBOARD
