Austin blues
CLIENT: Hormel // ©JT Mega
SCOPE: Rebrand Austin Blues BBQ to communicate their slow-smoked meat products save their operators time without sacrificing taste or quality their customers crave. BBQ isn’t just your traditional road-side joint anymore. BBQ has evolved.
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ART DIRECTION + BRANDING + PHOTO & VIDEO DIRECTION + DESIGN + ILLUSTRATION
MOODBOARD
CONCEPT: We Master the Smoke.
You Master the Menu.
Barbecue is evolving. With Austin Blues Smoked Meats, there are no rules, no excuses and no more expected menus. SO, rip open that package. Add your touches. And be a legend among the smoke. Only you can make it happen. we just make it easy.
Photography: Showing both raw unfiltered Back-of-House images and high-contrast finished dishes.
Colors: Took the existing color pallet and eliminated colors that were found in a lot of competitors and also de-saturated the color pallet to create an elevated brand that would stand out.
ORIGINAL LOGO
REVAMPING
