We Master The Smoke. You Master The Menu.
CLIENT: Hormel Austin Blues // ©JT Mega
Rebrand Austin Blues BBQ to communicate their slow-smoked meat products save their operators time without sacrificing taste or quality, their customers crave. BBQ isn’t just your traditional roadside joint anymore. BBQ has evolved.
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ART DIRECTION + BRANDING + PHOTO & VIDEO DIRECTION + DESIGN
MOODBOARD
Barbecue is evolving. With Austin Blues Smoked Meats, there are no rules, no excuses, and no more expected menus. So, rip open that package. Add your touches. And be a legend among the smoke. Only you can make it happen. We just make it easy.
PHOTOGRAPHY: Showing both raw, unfiltered Back-of-House images and high-contrast finished dishes.
COLORS: Took the existing color palette, eliminated colors used by many competitors, and
made them richer, less vibrant, to create an elevated brand that would stand out.
ORIGINAL LOGO
REVAMPING
