Summer Wayves
CLIENT: Wayfair Internship Program // ©Wayfair
Come up with a concept for the Internship Program 2021, which would be mainly virtual with some in-person activities. The stakeholders wanted something that would excite college student candidates. The Brand Team also wanted us to use their new global design guidelines; however, we, the Employer Branding Creative Team, knew the Internship Program was talking to a specific target audience, very different from the consumer-facing audience that the Brand Team intended this guide for. Thus, we came up with a campaign that took a spin off of the Brand Team guidelines due to the audience and the goals we wanted to reach. *This project was a concept project that was only presented internally due to the allocation of funds and priority for the year.
________
CREATIVE ART DIRECTION + BRANDING + DESIGN
MOODBOARD
We don’t make splashes. We make wayves. Using the new global brand guidelines as a starting point, we took the brighter secondary colors & contrasted color combinations, as well as some graphic elements like the outlined shapes & layering of lower opacity text, but tailored these treatments to speak more to our audience of graduates looking for internship opportunities. We wanted to inspire a sense of empowerment and forging your own path, but also the force that is created when you are part of a whole group of individuals working towards a shared achievement. A wave not only overcomes obstacles but grows and becomes a force. An unstoppable movement. This program gives students resources to move forward and obtain real-world experience even during wavering times.
